Published: Tuesday 31 May 2005


Theus' ten worst "greenwashers" (corporations faking environmental claims) have been identified and accused of targeting consumers, investors and policy makers alike by a report of the non-governmental organisation, Green Life. The report, Don't be fooled documents the impact of the us' most egregious cases of greenwash in marketing and compares the environmental rhetoric of corporations with their actual performance.

"Greenwash has grown along with the environmental awareness it aims to exploit. By blurring the boundaries between helpful and damaging products, it makes our choices difficult," said G Lawson, progamme coordinator Green Life. Ford Motor Company topped the list for its advertising campaign illustrating "The greening of the Blue Oval", which highlighted escape hybrid vehicles and the "eco-friendly" River Rouge factory as symbols of the company's overall environmental performance. However, according to the report, hybrids represent just half of the company's annual sales, and roughly a quarter of f-150s, which have the worst in-class fuel economy, are made each month beneath River Rouge's vegetation-covered roof.

Second on the list was bp petroleum while the us forest service occupied the third slot.

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