Graphic images of real injuries inflicted by knives feature in a new 3 million (us$ 5.8 million) government advertising campaign against youth violence. The ads devised by teenagers aim to show the dangers of carrying a knife. One shows a man with a knife and a screwdriver on his chest, and deep, gaping wounds to the body.
Minister at the home office, Vernon Coaker, said that the new adverts' message was conveyed by young people the same age as would-be victims to maximize their impact. The campaign is being launched after a spate of stabbings of young people in the uk.
The first phase of the three-year campaign will feature newspaper and radio adverts, as well as two internet videos. The first video features a medical lecture given by a surgeon who has to deal with such injuries. The second shows a knife stabbing on a shopping street. Both adverts will be distributed to young people through social networking websites and on mobile phones.
We are a voice to you; you have been a support to us. Together we build journalism that is independent, credible and fearless. You can further help us by making a donation. This will mean a lot for our ability to bring you news, perspectives and analysis from the ground so that we can make change together.
.png)
Comments are moderated and will be published only after the site moderator’s approval. Please use a genuine email ID and provide your name. Selected comments may also be used in the ‘Letters’ section of the Down To Earth print edition.