New ways

Published: Wednesday 15 December 2004

No more from Colas? Coke And Pepsi Television and Print Media, India

India's cricket and film stars will not be happy at this. Coca Cola India and PepsiCo have both slashed their funding for tv and print media advertising. During peak season this year (January-June), Coke slashed its overall tv spending by around 16 per cent as compared to the corresponding period last year. Pepsi, too, reduced its tv spending by 7 per cent. In press advertising, however, Pepsi slashed over 55 per cent of the Rs 4.7 crore it spent during the first half last year, while Coke brought down its revenue 40 per cent.

The cola majors now intend to find new ways to spread the word. The Internet and sms messaging are among these. So be warned if you own a mobile: a Dil Mange More might well be on its way to irk you.

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