Purity pays

Last Updated: Saturday 04 July 2015

VIKINGS are taking to the market. A thick, yoghurt-like product made by Iceland's Viking inhabitants and pure, bottled water from glaciers are becoming part of the country's efforts to exploit one of the world's most pollution-free environments.

Export diversification efforts come in the wake of a sharp fall in cod-catch, the mainstay of Iceland's post-war economy. New projects will range from huge hydro-power generation schemes to natural food products to health spas. Icelanders believe there is a market for their distinctly flavoured lamb, which eat unpolluted moss, seaweed and herbs.

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