Fast Food UK
McDonald's slogan "I'm lovin' it" may soon cease to be heard during children's tv programmes in the uk. The Labour government is considering banning fast food makers from advertising their products during children's tv.
Health Minister John Reid is considering banning such advertisements on weekdays and on Saturday mornings. This follows a House of Commons health committee report, which says that obesity in the uk has risen by 400 per cent in 25 years.
The report recommends that fast food companies voluntarily withdraw advertisements from children's tv within three years. Children in the uk are exposed to about 1,150 junk food ads each day. But uk's Advertising Association claims that the report is based on inaccuracies, including the assumption that advertising influences food choice. The Food and Drink Federation says similar bans in Quebec and Sweden haven't helped in limiting increasing obesity rates.
We are a voice to you; you have been a support to us. Together we build journalism that is independent, credible and fearless. You can further help us by making a donation. This will mean a lot for our ability to bring you news, perspectives and analysis from the ground so that we can make change together.
Comments are moderated and will be published only after the site moderator’s approval. Please use a genuine email ID and provide your name. Selected comments may also be used in the ‘Letters’ section of the Down To Earth print edition.