World cup organisers criticised for "unhealthy" sponsorships

 
Published: Monday 31 July 2006

Dulled down in a Cup with unhe Sponsorship The Lancet

A recent paper in The Lancet has criticised organisers of the recently concluded foot-ball World Cup, and many national football associations for taking sponsorship from companies selling "unhealthy" products. The paper by Jeff Collin, of Edinburgh University's Centre for International Public Health Policy, and Ross MacKenzie, of the London School of Hygiene and Tropical Medicine notes that branded lighters and ashtrays are among official merchandise of the recent World Cup.

That's not all. Budweiser beer, McDonald's and Coca-Cola are the Federation of International Football Association's (fifa's) corporate partners. Individual football associations have similar links.

The English football association, for example, has McDonald's and Pepsi as it official partners, "Given the significance of obesity as a health problem, such associations are highly questionable," the Lancet authors note.

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