PhD Fellow, University of Copenhagen
Rhino horn consumers reveal why a legal trade alone won’t save rhinos
Consumers show a strong preference for wild rhinos and do not believe that horns from semi-wild or farmed rhinos have the same medicinal effects
We asked people in Vietnam why they use rhino horn. Here’s what they said
The findings suggest that the demand for rhino horn is unlikely to fall because people’s beliefs are firmly entrenched. The hope is that …